Thursday, May 26, 2005

Dr. Dobson gets the boot for more loot

Dr. James Dobson of Focus on The Family and Family.org lost the support of his old friend recently. Dr. Neil Clark Warren of eHarmony.com wants to distance himself from Focus on The Family saying they they are 'deadly'. Warren has recently bought back his books that Focus has published, so that he can remove the "Focus on The Family" logo from the their covers. eHarmony started out marketing to only Christian websites and only Christian 'customers'. But Dr. Warren wants to appeal to and assist a global base. He wants to help people of all backgrounds, all races, all political orientations etc. to find their soulmates, not just Christians. Dr. Warren says that, "If we have Focus on The Family on the top of our books, it's a killer! Because Focus on The Family occupies a very precise political position and a very precise spiritual position"
Dr. Warren says that his site promotes heterosexual marriage because he has done extensive research on it and designed a website for matching heterosexual couples.But Dr. James Dobson has a problem with Dr. Warren not actively speaking out against gay and lesbian couples and marriage. For anyone who knows Dr. Dobson or listens to his daily show, knows that when he speaks out, he really speaks out about something. And he has a HUGE following of people who will do whatever whenever he says to. He has a devout following. (almost as devout as a muslim extremest) If Dr. Dobson says to call your state represenative's office and complain about something, millions of people will call. If he says to boycott a certain product, it will be boycotted for sure. Sort of reminds you of a cult following, it's so devout. If Dr. Neil Clark Warren is a businessman. Now from a strictly business point of view, Dr. Warren made a very good decision to further his business and his customer base when he decided to distance himself from Dr. Dobson and Focus on The Family. Focus holds very narrow political views compared to the Liberal side of our country. Focus holds many spiritual views that most of our country finds odd at the least. Focus speaks out against most non-christian political decisions. You see, Focus on the Family has it's set of beliefs and standards and if you or your organization do not fall within those beliefs and standards, they will speak out against you and in some extreme cases load your switchboard with calls, or mass email you or even boycott your products. Now, by no means am I saying that Focus is wrong, I'm just saying that they have taken a big step to stay in what they believe is the 'right light'. To do what's right, in other words. By taking that step and putting themselves in that position, they have to expect to lose some support from people who have a broader view than Dobson does. If Dr. Warren wants to grow his business, he will first have to throw down anything that would limit him. First and foremost, Focus on the Family and Dr. James Dobson would severely limit him and his companies growth. If Dr. Dobson is hated by most of the more liberal politicians and most of the media and alot of the people in our country, how could a dating service such as eHarmony gain those people as customers if they see that Dr. Dobson and Focus are supported by eHarmony. The answer is clear for eHarmony, dump Focus to boost sales. It would sort of be like if a man was trying to sells weed on the corner of North Philly, if he were clean cut with a blue uniform and a silver badge he wouldn't get many customers, but if that same man put on dingy clothes and was a big more scruffy, his business would boom. It's all in what you are associated with.

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